Forum Posts

hremon716
Feb 26, 2022
In Fashion Forum
White space is required. You can't cram everything into an email. Don't use extra lines or design elements to break up the email. Use white space. It's so important that we'll give it its own principle in a moment. The copy should be short. Stick to the essentials. Your email has one job: to get the click. Bring people to the landing page. Everything else is gravy. Paragraphs should be short. There is a vague rule in web design that more than five lines per paragraph seem hard to read. In emails, more than three lines seem difficult to read. Use an easy-to-read font (Georgia 16 point is some designers' favorite), with good contrast against the background. Avoid the stunned type. To increase the text size by one notch in BeeFree, simply select a block of text and highlight the text. The type palette will appear. Choose your changes and simply deselect the text. There it is. how to adjust text size in BeeFree email editor 3) Aim for a 60/40 text to image ratio. Secretly tracing behind their computer screens, desperate to control how their emails look on multiple devices, some designers wondered if maybe they could just ditch the text and layout and send emails containing images only. Unfortunately, they cannot. There has been some discussion among email deliverability professionals about how too many images can Image Masking Service suppress the deliverability of a message. This has been the cause of some friction between designers and deliverability people, I'm sure. But luckily, messaging agency Email on Acid did some research and found that the ratio of text to images has no effect on deliverability - provided there are at least 500 characters of text in the email. -mail. That's about six to seven lines of copy, so the bar is pretty low. While it doesn't affect your deliverability, the 60/40 rule is a good balance to aim for. This becomes even easier to achieve if you add white space. To see if your emails meet the 60/40 rule, use the Preview button in BeeFree, then look at your email. Basically, you want more than half of your email area to be text or white space around text. Or just count up to 500 characters, make sure your images are as compressed as possible and stop worrying. How to use the preview tool 4) Use full-width images. Once you know how to look for them, you'll start seeing full-width images everywhere. They're on email, of course, but they're also all over the web. It's the full background images that sometimes move. See the PayPal homepage for an example of a looping video background. There are several reasons why full-width images are so popular. First, they work well on mobile devices. It's critical. They also contrast with the white space and minimalist design that we will talk about in later tips. BeeFree makes adding a full-width image a breeze. Simply shoot an image block, choose your image and voila.
0
0
3
hremon716
Feb 26, 2022
In Fashion Forum
I'm sure you've heard the saying about first impressions. Everyone knows we only have one chance to make them. But with emails, you have another challenge: if your email doesn't look appealing at first glance, most subscribers will delete it without hesitation. To help you survive that first inbox deletion, we've put together a short list of email design trends that every email marketer should know about. You might not need to design your own emails, but if you do, these tips will make your emails look current and professional. For those of you who use the BeeFree email editor tool, we've also included short how-to instructions for each tip listed here. 1) It's all about mobile. You've heard of "location, location, location" in real estate, right? For email marketers, it's "mobile, mobile, mobile." It's hard to overstate how critical mobile is. 53% of emails are opened on mobile devices according to Litmus' latest device usage report on January 15. Yet many email marketers still think of desktop computers first, then mobile devices. Don't let that be you. In addition to using a “responsive” email design, here are the most basic E-Commerce Photo Editing Service tips for mobile-friendly emails: Subject lines should not exceed 40 characters. Customize pre-header text: It's almost as visible as the subject line on mobile devices. No body text below 13 or 14 points. Many email designers actually recommend the 15 or 16 point type. Simple columns are best. Aim for something less than 600px wide. Compress images as much as possible, as long as they look good, especially on high resolution devices. Buttons should be at least 48px wide, but a bit larger is preferable. Why make it hard to click? Avoid "stacked links" (a column or list of links). They are hard to click. Be brief. Cut all unnecessary content. Code your call to action in CSS and HTML or VML (Vector Markup Language). Never use an image for a call to action. If images are disabled, your call to action email will not work. About 40% of all Gmail users still have their images disabled. BeeFree users: Breathe freely. You don't have to worry about responsive design. You already use it in every email designed by BeeFree. In addition to using a responsive design, your BeeFree emails are also set to a few defaults specifically optimized for mobile-friendly emails. Like the email width, which is set to 600 pixels: Keep emails under 600px wide Want a single column design? We know it. Pick any single column design from the start page, then just insert a full-width block of text, like this:
0
0
2
hremon716
Feb 26, 2022
In Fashion Forum
Having your unsubscribe list from your old ESP is very important. When upgrading to your new ESP, you will want to import this list so that your mailing lists are up to date. If you're switching to MailUp, you can easily import a list of 'as unsubscribed' recipients, and also keep unsubscribes in sync between systems during the transition period using the MailUp API. See our help guide for more information and use cases. Also, if you have any signup forms or apps connected to your ESP, be sure to update those as well. #5: Keep track of your followers When changing EPS, be sure to keep track of your followers' level of engagement . For example, export subscribers from your existing ESP based on their level of engagement and import them into focus groups in the new ESP (e.g., “very active” vs. “somewhat inactive” subscribers). This is important because switching to the new ESP can trigger a loss of messaging activity data, so engagement information will be difficult to retrieve if you haven't saved it first. Your new ESP will not know your subscribers initially! #6: Know who manages your company's DNS records Know who in your company manages the DNS records for your E-Commerce Photo Editing Service sending domains and who can access them. At some point, you'll need to ask someone at your company (or do it yourself) to update the DNS records settings, such as adding an SPF record. Timely DNS record management can help you avoid any delays or deliverability issues due to outdated DNS records. #7: One step at a time. Take your time! Changing ESPs takes time and you want the transition to be as smooth as possible. So take it one step at a time! Even more so if you send millions of emails per month, as you may experience unexpected delays or throttling. Start by importing your most engaged subscribers and campaigns to the new platform with low send volumes. This way, you'll give inbox providers time to detect changes in your emails without raising red flags such as throttling your inbox volumes or blocking your emails altogether. Again, this should be a gradual process until your sender reputation has transferred to the new ESP. As a first step, wait to introduce inactive subscribers (i.e. inactive for more than 3 months) to your new ESP mailing list. This avoids the risk of being penalized too harshly for less than ideal engagement from your recipients while you're still building your "new" sender reputation. It also helps you to avoid any risk of emails being sent to spam traps. Take extra care in dealing with unsubscribed recipients: we've seen too many cases where they were mistakenly imported as subscribers, leading to an increase in spam complaints and tough sender reputation issues to solve. Our deliverability team is here to help!
0
0
3
 

hremon716

More actions