At CMI, we have always taken seriously our mission to advance the practice phone number list of content marketing. And one of the best methods we know phone number list of for honing our skills and expanding our vision of what's possible is to follow the examples set by some of the phone number list best and brightest practitioners in the industry.
I'm sure you follow the advice phone number list of many well-known industry professionals who graciously share their insights in our blog posts, Content Marketing World sessions, and on our social media forums. But today, I'm proud to introduce a new group phone number list of experts to watch: the winners and finalists of this year's Content Marketing Awards.
For the 13th year, the phone number list awards program recognizes outstanding achievement by content marketers phone number list in categories that span strategy, distribution, design and copywriting . In all, 96 winners were selected this year from more than 1,000 submissions.
Frontline education
(Winner: Content Marketing Project phone number list of the Year; Best Content Marketing Program; Runner-up: Best Content Marketing Program in Technology; Best Content Strategy) “Game changer” only begins to describe 2016 for Frontline Education . It was a year that brought a massive rebranding phone number list for the nearly 20-year-old software company, along with multiple new solutions and personas, the shift from direct mail to a robust digital marketing program and growth goals aggressive.
As Frontline crystallized its focus on the K-12 education market, its marketing department was tasked with generating a third phone number list of the company's sales pipeline. The team tackled this goal by developing and documenting a phone number list content marketing strategy – including a mission statement, personality profiles, topic repository and editorial calendar – around information, education and inspiration from education leaders. To guide market-relevant topics, the team leveraged customer interviews, in-house subject matter experts, and original industry data from a separate content marketing initiative – the phone number list Frontline Research & Learning Institute.