White space is required. You can't cram everything into an email. Don't use extra lines or design elements to break up the email. Use white space. It's so important that we'll give it its own principle in a moment. The copy should be short. Stick to the essentials. Your email has one job: to get the click. Bring people to the landing page. Everything else is gravy. Paragraphs should be short. There is a vague rule in web design that more than five lines per paragraph seem hard to read. In emails, more than three lines seem difficult to read. Use an easy-to-read font (Georgia 16 point is some designers' favorite), with good contrast against the background. Avoid the stunned type. To increase the text size by one notch in BeeFree, simply select a block of text and highlight the text.
The type palette will appear. Choose your changes and simply deselect the text. There it is. how to adjust text size in BeeFree email editor 3) Aim for a 60/40 text to image ratio. Secretly tracing behind their computer screens, desperate to control how their emails look on multiple devices, some designers wondered if maybe they could just ditch the text and layout and send emails containing images only. Unfortunately, they cannot. There has been some discussion among email deliverability professionals about how too many images can Image Masking Service suppress the deliverability of a message. This has been the cause of some friction between designers and deliverability people, I'm sure. But luckily, messaging agency Email on Acid did some research and found that the ratio of text to images has no effect on deliverability - provided there are at least 500 characters of text in the email. -mail. That's about six to seven lines of copy, so the bar is pretty low. While it doesn't affect your deliverability, the 60/40 rule is a good balance to aim for.
This becomes even easier to achieve if you add white space. To see if your emails meet the 60/40 rule, use the Preview button in BeeFree, then look at your email. Basically, you want more than half of your email area to be text or white space around text. Or just count up to 500 characters, make sure your images are as compressed as possible and stop worrying. How to use the preview tool 4) Use full-width images. Once you know how to look for them, you'll start seeing full-width images everywhere. They're on email, of course, but they're also all over the web. It's the full background images that sometimes move. See the PayPal homepage for an example of a looping video background. There are several reasons why full-width images are so popular. First, they work well on mobile devices. It's critical. They also contrast with the white space and minimalist design that we will talk about in later tips. BeeFree makes adding a full-width image a breeze. Simply shoot an image block, choose your image and voila.