Utilizing storytelling into your content marketing can benefit your B2B sales team as well as your marketing team. By using storytelling in your blogs, articles, and general marketing strategies, you can hook in the customer earlier and more in-depth. Customers can connect with aspects of your story and get on board with why you are doing something instead of just buying what you do. When writing your story to convey your message to customers, ensure the sales team is on board with the story. This will ensure they can continue to the next chapter with the customer.
There is a delicate balance of creating a more enticing story, but keeping it simple and to the point, the customer will want to continue reading. The first click is the hardest to get, isn’t that the truth. We create this fabulous website and spend hours on every detail to only sit there and wait for that knight in shining armor to come along Phone Number Database and view it. Once the first click does happen, though, all your stress melts away. No more endless nights refreshing your Google Analytics to see if you have views and potential customers. Now you can use your marketing tools such as remarketing to make sure you can stay in their view, so they don’t forget. But How?
While your marketing tools are doing their job, your sales team can utilize an anonymous website identification tool such as Visitor Queue. Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details, and user data of the businesses that visit your website. Your sales team can utilize this software by following up with the lead on the appropriate channel with more information about their visit. Why? If the customer was viewing a specific piece of content, don’t be afraid to follow up with that customer and include information from the content. This will allow for a more natural conversation to develop as you are talking to something they are familiar with and interested in.