How to tell your brand story?

The connection between people is the core and soul of an enterprise. At the end of the day, you are dealing with people—your company is solving problems, easing pain points, and delivering a delightful customer experience. Revenue is just a by-product of a sound business model and a positive customer experience.

Storytelling is a powerful technique for building relationships. It's an old concept that brings people together and keeps them engaged. It doesn't matter where you are or how much funding your startup has.

Good stories give small businesses a big voice. This is a key reason why many companies take the time to fully develop their corporate story up front. Storytelling and marketing go hand-in-hand, and whether you’re creating infographics, writing copy for in-feed ads, or writing product brochures or business presentations, you need something that will grab your audience’s attention.

Every day, consumers (including yourself) are faced with a huge amount of advertising, and marketers are constantly competing for the attention of potential customers and customers, so it is possible that your brand or advertising will be covered by a lot of spam. cover.

So how do you make your brand stand out?

This article explains why your brand should prioritize storytelling and how to get started. It’s by no means flashy. Storytelling is a powerful and actionable marketing technique, do you believe it? Read on.

01

What is a brand story?

The brand story is:

1. the reason your company was established;

2. What motivates your team to wake up and go to work every day;

3. how your product was formed;

4. What types of customers find value in working with your brand and why;

5. Be transparent about the people behind the company;

6. tools for building relationships;

7. more subtle than you realize;

8. Emphasize the concept that your entire industry exists;

9. Something that your entire team accepts at an organizational level;

10. understand who you are as a company;

11. direct.

A brand story is not:

1. A lengthy 5 paragraph article about your company;

2. a blog post;

3. an isolated thing

4. A fragmented view of your company;

5. Something reserved only for the marketing team;

6. PR stunt;

7. a fancy video;

8. Tools to manipulate customers and prospects;

9. boring;

10. Full of art.

Possibly contrary to popular belief: the brand story has nothing to do with your company. It's about your customers and the value they get from using your product or service. The most powerful brand stories are those that see the customer as the lead star and your company as the supporting actor.

It is an important part of your overall brand strategy.

So does that mean you should hire a brand consultant? Or do you want to take on the role of Executive Vice President of Corporate Communications? What if you are an engineer? Does it mean that doing brand communication will be doomed to fail?

In fact, you don't have to think about it too much, storytelling is a natural thing to do, and oftentimes, we don't even realize that we are already doing it. The problem is, copy content is hard to write, stories get lost in translation...or whatever, and you feel stuck - unable to put words into words to describe your work and how important your business is to your customers.

So why not let your customers tell your story for you?

Let's look at a case,

This is what Clarity does. The company provides a platform for advice seekers and industry experts to connect and share business advice. The company recently launched a series of stories from actual customers. Potential customers who want to know how Clarity can help businesses grow their business can learn from customers who actually use the company's products.

Not only that, but some businesses post their customer success stories on video sites.

A brand story is not just what you write to your customers on your website, nor is it just your blog posts and presentations. It's a way of communicating your message, it's your values.

02

"Okay, I get it, storytelling is useful, but I still telemarketing list find storytelling tough and writing copy and advertising messages still challenging."

In the end how to do it?

1. Forget about marketing

It may sound counterintuitive, but it is the key telemarketing list to successful marketing. Don’t think like a marketer and don’t always try to sell your product, but focus on cultivating interest in answering the question of why people should care about what your company says.

This means that what you say needs to be persuasive and appealing to emotion.

Whatever you do, don't be bored. Don't let the empty text on your page hide the rich personality and color behind your organization.

There should be more sharing than selling. Share your strengths, weaknesses, and how you got here. If you pay enough attention, you can build a storytelling work ecology, mobilize various departments to provide corresponding materials on a regular basis, research, process, organize, and output... You can also improve your own story by studying the cases of other companies.

2. Be sincere and talkative

Authenticity is critical to copywriting. If you are too formal or vigilant, it can backfire and lose the trust of your audience. Consumers can easily read between the lines of insincere messages. From embarrassing photos with fake customers to false promises, empty messages will only hurt you. s brand.

What really needs to be done is to be a real person. Let’s say you’re chatting with a new friend over a drink or coffee — rather than giving an academic talk in a lecture hall, belittling your clients and prospects (or showing any sign of disrespect), and they’re sure to stop listening right away.

Don't worry about using perfect grammar, rhetoric, that's what professional writers do, get a writer if you need to, don't worry about the occasional punctuation error, but focus on developing the message you need to deliver.