After you’ve onboarded a new client to your agency and have their campaigns up and running, it’s common that the majority of communication will Special leads come in the form of client reporting. The frequency and format of each report will change for each client, although there’s no question that client reporting is one of the best ways to demonstrate the value of your services and retain clients over the long-run. As you start to grow the Special leads agency, however, it’s likely you’ve encountered something that many other agencies experience: manual reporting doesn’t scale.
Between collecting, aggregating, and visualizing data—the time it takes to manually generate your own client reports adds up quickly and can be Special leads a significant bottleneck to growth. For this reason, client reporting should be automated as much as possible. In this article, we’ll discuss exactly how to automate your client reporting from start to finish, including: What to Include in Client Reports Data Storytelling in Your Client Reporting Report Automation: How Special leads to Streamline Your Agency How to Scale Your Agency with Automated Client Reporting Let’s get started.
What to Include in Client Reports The content of each Special leads report will of course change based on the type of marketing you’re doing, although there are common features that every report should include. To give you an idea of what client reports should include, below are the seven sections that we’ve included in ’ digital marketing report template: Report Summary Google Analytics – All Channels Google Analytics – Goals (Conversions) SEO Rankings Social Media Special leads Overview PPC Overview Email Overview Report Summary The reality is that many clients won’t understand all the technical details of each marketing campaign, which makes the report summary incredibly important.