Sales Click here and download the ebook: How to develop your strategy on Facebook & Instagram Ads . Social media trends to check out Top Social Media Trends for 2022 1) The increase in the use of networks The data does not lie: the use of social Clipping Path Service networks continues to grow. 80% of Spaniards use social networks. In the first quarter of 2021 alone, this figure grew by more than 3%. In addition, these users spend an average of 2 hours and 22 minutes a day on social networks, a number that is increasing globally and has grown by one hour since 2012. Globally, the use of social networks, including applications messaging such as
WhatsApp, increased by 21% during the pandemic. Thanks to smartphones, social networks have become a fundamental part of our daily lives. The worldwide dependence on social networks (and therefore their algorithms) has led to initiatives that encourage disconnection, such as digital minimalism. But in the short term, it doesn't look like these types of campaigns are going to reverse the trend of ever-increasing connection. The result of this growth is that today more than ever, social networks are an increasingly essential channel for marketers .
2) Short videos The star content of social networks during the last year is undoubtedly the video. According to a study, in 2022 up to 82% of online content will be in this format. And this video boom has manifested itself mainly through two platforms: Tik Tok and Instagram Reels. In the first three months of 2020, TikTok was downloaded 315 million times globally, breaking the record for the most quarterly downloads of any app. To compete with this phenomenon, Instagram launched the Instagram Reels feature in 2020, specializing in short videos, in addition to two other video features of this social network ( IGTV and Stories ).